A data analysis project exploring how discount levels influence profitability using Python and a Power BI dashboard to identify an optimal discount strategy.

Why I worked on this project Sales data is everywhere. Revenue charts look great in presentations. But one question kept coming back while I was learning and working with commercial data: Does high sales actually mean good performance? In many businesses, revenue becomes the main success metric - often without fully understanding what sits underneath.. This project was my way of stepping back and asking a more uncomfortable, but far more useful question: Where does profit rea