A reflection on how working in target-driven environments changed the way I look at KPIs, reporting and performance data.

A practical reflection on why data analysis doesn’t start with data — but with unclear business problems that need to be understood first.

A reflection on why reporting alone is not enough - and why the real value of analysis starts when decisions are made.

A personal reflection on entering data analytics - and why experience doesn’t always “count” until it has the right job title.

A practical reflection on how stakeholder requests often differ from actual business needs — and why understanding the problem matters more than delivering the output.

When data doesn’t give a clear answer, the goal is not to force one - but to make the decision clearer by showing trade-offs, risks and possible scenarios.

A reflection on why “junior” doesn’t mean “inexperienced” and how diverse backgrounds strengthen analytical teams.